The Mustang experts who sell everything from engine blocks to exhaust pipes.

American Muscle needed a boost in their social media presence. The company has a diehard fan base that loves to show off their classic cars. We capitalized on that fact to boost their Facebook fans. Followers were encouraged to submit content, ask questions, and participate in promotions.


  • Boost American Muscle’s Facebook Fanpage by 20k likes
  • Migrate 200k e-mail subscribers to Facebook Fanpage
  • Use e-mail subscriptions to promote Facebook Contest

​​Actions Taken:
We created a $1k sweepstakes giveaway promotion that was advertised via e-mail.  Customers were directed to our fan page, which displayed a ‘like-gate.’ In order to pass through the like-gate barrier and enter the contest, they had to like American Muscle’s Facebook page.

Within 10 days, a total of 15k fans liked the fan page, and we were commissioned to continue running similar promotions.  Within four months the fan page had grown six times it’s original size. American muscle significantly bolstered its sales as a direct result of strategic Facebook management. Marketing efforts were measured and there was an overwhelmingly positive return on investment: orders were tracked through the Facebook API and a dollar value could be attributed to each new like. In addition, the campaign enabled American Muscle to run future successful Facebook promotions.



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